Archive for 2012

  • It's that time of year again. Time to reflect on all the successes, challenges and lessons learned over the past year so we can best prepare for what lies ahead in the new year.

    The Identity team has had a pretty amazing year. Here are a few highlights:

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  • Between the election, Black Friday, the holidays and fiscal cliff negotiations, it has been a hectic time of year for public relations professionals and journalists alike. With so many big stories fighting for space, it can be a slippery slope to make sure that local and business news makes the cut. As we plan for next year, here are some helpful tips to make sure your news is heard:

    Plan to make the most of 2013. Successful public relations is never an accident. It’s the result of thoughtful planning and strategy. To achieve results in 2013, you first need to spend time in 2012 to define your goals, objectives, audiences and core messages for the next year. Hopefully you're already in the process of doing this or have completed this step! If not, get started immediately.

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